Thursday, June 10, 2010

When Package Design Fails

You know it's a bad sign when the package design induces the response: "I hope I don't see that in this house again."

The design not only lacks purpose and aesthetic but it also fails in the ergonomics department. The carton holds more milk, therefore making it heavier. It was almost too heavy to hold with one hand without spilling milk all over the carton. Perhaps it's time to go back to the old design?

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